Tag Archives: Mitsubishi

Sports Cars

Mitsubishi Lancer is a Finalist in the World Performance Car of the Year Awards


Mitsubishi Motors’ iconic Lancer Evolution was named one of 10 finalists in the 2009 World Performance Car of the Year awards by a jury of 59 distinguished international automotive journalists. The finalists in the prestigious annual competition were selected from a group of 23 eligible vehicles from around the world.

“The Lancer Evolution is the only C-segment, four-door sedan that made the top 10 list,” observed Dan Kuhnert, executive vice president of sales and marketing for Mitsubishi Motors North America. “The inclusion of the Lancer Evolution speaks volumes about its design, performance and value. The Lancer Evolution, and the entire Lancer family for that matter, has consistently earned its stripes as a rewarding, dependable and daily-driving performance sedan.” read more »

Luxury Cars Passenger Cars

Mitsubishi Brings New Five-Door Sportback To U.S. Lancer Lineup

2010 Lancer Sportback

Mitsubishi today confirmed that the versatile all-new five-door Lancer Sportback will arrive in U.S. dealerships this summer for the 2010 model year. The Sportback will meld high performance and progressive design with an extra dose of utility to feed the most active lifestyles. The newest member of the multiple award-winning Lancer family is part of Mitsubishi’s refocused efforts to introduce new models designed to meet evolving consumer demands. MSRP will be announced nearer to its summer on-sale date.

“American consumers are increasingly asking for fun, attractive, yet practical cars that complement their active and individual lifestyles,” said Dan Kuhnert, executive vice president of sales and marketing for Mitsubishi Motors North America. “The Lancer Sportback answers those calls with a heady mix of performance, aggressive styling and the bonus of greatly increased utility, and will be available in two versions – the economical GTS and high-performance Ralliart. The five-door platform has considerable upside potential in the domestic market.” read more »

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